A logo for Clare Lyon - Copywriter and SEO Web Content Guru

Need a writer?

 I’ll take care of the words so you don’t have to.

There’s more to business than numbers. Words matter too, especially if you want to reach out to the right people.

That’s where kick-ass copywriting can help you.

A copywriter skilled in the Dark Art of Writing with Humour knows how to make your voice rise above the chatter. People will sit up and take notice. Clients and customers will find you curiously attractive. They’ll want to get to know you better and do business with you. How exciting!

Badly written marketing materials full of jargon, waffle, and nonsense will drive your clients into the arms of your competitors quicker than you can click a mouse. You don’t want that, do you?

More About Me

Copywriting online and offline

I can write copy for your websites, brochures, articles, sales letters, emails, leaflets, newsletters, business cards, tweets, blog posts, taglines, white papers, CVs, or even gravestones: “At last, he sleeps (alone).”

Maybe you’d like me to sprinkle some editing magic over some copy you’ve already written? Sometimes, injecting humour, personality, and the right keywords into existing copy can work wonders.

If your subject matter is no laughing matter, a clever copywriter knows how to play it down. It’s a bit of a strain, but I can take it. Getting the tone right for you and your readers is part of my box of tricks.

Did I mention research? I know exactly where to look. Good copywriting is a heady mixture of substance and style.

The heart is wiser than the intellect

Writing from the heart, with humour and personality, is a powerful way to connect with your readers.













Check out my copywriting services in the list below. Let me know if I’ve missed anything. Chances are I’ll be able to write it for you.


Website copywriting






Newsletter writing


Press release writing


Advertising copywriting


Ghost writing






Comedy Writing


Proofreading and editing


Sales and marketing content


Whether it’s a slogan, tagline, headline, letter, script, white paper, or a tweet, copywriting is everywhere. It hangs out in blog posts, magazine articles, and instructions for vacuum cleaners: suck it up.

There’s a lot going on behind the words. Here are five things to consider:

1. Audience:  Who’s going to read your copy? What are their likes, dislikes, ambitions, dreams and nightmares?

2. Features:  What does your product or service do? How does it work? What’s special about it?

3. Aim: What do you want to achieve with your copy?

4. Benefits: How do the features relate to your audience’s needs, desires or guilty pleasures? How will your product or service help them? Will it make their dreams come true and get rid of their nightmares?

5. Strategy: How are you going to present the benefits of your product or service to your audience?


SEO Copywriting

Writing for the internet is different from writing a magazine article or a brochure. People read differently when they’re on the internet. They scan rather than savour every word. Copywriters have to suck that up too.

If you’re new to the world of SEO, here are four things you might want to know about:

1. Keywords: SEO stands for Search Engine Optimisation. It’s all about keywords and how to use them so Google can find you.

2. Always anticipate the SEO Inquisition: What questions are people likely to type into Google to find your website?

3. Know the score: Who keeps moving the SEO goalposts? Can you keep up?

4. Better Meta: Do your web pages cover unique topics, meta titles, and meta descriptions? That’s where those magic words which appear below the links on the Google Search results page come from.